Grit and Grace
Leadership That Holds Under Pressure
Developing leaders across sports, business, and AI-enabled organizations who lead with presence, purpose, and integrity.
The Ecosystem
One Vision.
Multiple Pathways.
Wulff Leadership Collective is the unifying brand behind a family of companies dedicated to developing leaders who perform under pressure. From elite athletes to enterprise executives, we build leadership capacity that lasts.
Holding Company Structure
S Corp organization enabling strategic growth across verticals
Human-Centered Approach
Leadership development rooted in psychological safety and trust
AI-Enabled Innovation
Leveraging technology to scale leadership impact
4
Companies United
Corporate Structure
The Wulff Family of Companies
A unified ecosystem designed to develop leaders who combine elite performance with presence, purpose, and integrity.
The Unifying Brand
WULFF
Holding Company (S Corp)
Wulff Leadership Collective
Subsidiary
Wulff AI
AI-driven leadership and builder talent for organizations from startups to enterprise
Subsidiary
Axeom Sports Agency
Elite NIL athlete development for greatness in sport and life
Sister Company
Sister Company
Wulff & Kauffman Collective
dba Black Keys Leadership
Human-centric leadership development with Gretchen Murphy
Our Companies
Leaders Trusted Under Pressure
AI-Powered Leadership at Scale
Wulff AI provides AI-driven leadership and builder talent that helps organizations — from startups to enterprise — perform under pressure and scale with clarity, presence, and integrity.
Elite Performance. Leadership for Life.
We develop NIL athletes who perform at the highest level — and lead beyond the game. Our approach combines elite performance coaching with leadership development that lasts a lifetime.
Human-Centered Leadership That Performs
Wulff & Kauffman Collective, operating as Black Keys Leadership, develops leaders who lead with presence, trust, and psychological safety — even as responsibility and pressure increase.
In partnership with Gretchen Murphy
Our Philosophy
Grit and Grace
The two words that define everything we do. Leadership that combines relentless determination with compassionate presence.
Grit
The courage to persist through challenges. The discipline to show up every day. The resilience to learn from setbacks and keep moving forward. Grit is earned through consistent action, not given.
Grace
The wisdom to lead with empathy. The humility to admit mistakes. The generosity to lift others as you climb. Grace creates the psychological safety where teams thrive and innovation flourishes.
Digital Presence
Connected Websites
Erika Tolar's digital ecosystem supporting the Wulff brand family.
erikatolar.com
Main consulting and personal brand site. Composing leadership, harmonizing teams, amplifying impact.
Book Coming Soonerika-tolar.com
Recruiting and talent acquisition focused site. Building teams with purpose and precision.
Recruiting Services